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Why We Choose Organic

Buying organic cotton and using toxic free dyes is a better choice for the environment and a softer and safer choice for your little one’s sensitive skin

Today only 0.5%* of global cotton production is organic. We source only Global Organic Textile Standard (GOTS) certified organic cotton fabric, which is widely recognized as the gold standard of sustainably produced textiles.* We choose to manufacture with organic cotton as it's carbon impact is among the lowest of any material.

Some of the benefits of organic cotton:

  • Avoids the use of synthetic pesticides, herbicides, fertilizers or any other harmful chemicals
  • On average uses 91% less water (80% rain-fed, reducing pressure on local water sources) and 62% less energy than non-organic cotton*
  • Sustains the health of soils, ecosystems, and people. It is biodegradable 
  • Uses only untreated seeds and prohibits the use of GMO seeds

We are committed to delivering products that are clean and safe for a baby’s delicate and absorbent skin. No toxic chemicals, heavy metals, no dyes. 

Why Pima cotton?

Simply put: Pima Cotton is the world’s best. Pima cotton makes up about 2-3% of all cotton production in the world. It’s one of the highest-quality cotton options available.  It’s special because of its long fibers, twice the length of ordinary cotton fibers. 

This results in: 

  • A smoother and softer fabric
  • Exceptional durability, wash after wash
  • Reduced pilling and lint
  • Lightweight, silky-soft feel

The fabric is also:

  • Breathable and cozy
  • Extremely absorbent and can wick away moisture, keeping babies dry and comfortable
  • Hypo-allergenic and won’t irritate even the most sensitive skin types
  • Naturally elastic
  • Always harvested by hand, which is better for the cotton (softer and purer), but more important, for the environment

*Source: http://aboutorganiccotton.org/organic-farming-system/

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